This design was built for a fictional general contractor doing residential remodels and custom builds. The visitor is a homeowner who wants to see the work before they pick up the phone.
Design Decisions
Warm earth tones. Deep charcoal, sandstone, and forest green. The palette feels like the materials this company works with: wood, stone, steel. A contractor website that looks too polished feels dishonest. One that looks too rough feels unprofessional. This palette hits the middle ground.
The hero is a full-bleed project photo with a minimal text overlay. For a contractor, the work speaks louder than any headline. The image does the selling. The text just tells you who did it and how to reach them.
The project gallery is the centerpiece of the page. Large images in a masonry grid, each linked to a brief design concept. Before-and-after comparisons sit side by side. Homeowners hire contractors based on what they have built, not what they say they can build.
The typography uses a condensed sans-serif for headlines that feels industrial without being cold. Body text is simple and functional. The overall impression is: these people build things well and do not waste your time with fluff.
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