A design concept reimagining the web presence of a North Dallas weekly pool and spa maintenance company. The original site was a dated template that didn't reflect the premium backyards the business actually services. This concept repositions the brand around calm, clarity, and the owner's reputation for trustworthy, hands-on service.
Design Decisions
The concept fully owns the brand's namesake color — cerulean — built in OKLCH for perceptually even tones, paired with a warm sand accent so the blues never feel cold. A refined serif display sits against a clean grotesque body, giving a premium feel without being ostentatious, tuned to an affluent North Dallas homeowner.
Rather than the typical gradient-and-icon-card pool site, the layout leads with an editorial calm: an animated water hero, a quiet service list, and the owner's personal story as the trust centerpiece — the real differentiator for a service that enters your home weekly. A live service-area marquee grounds it locally.
Lead capture is built in: an on-brand chat widget and a quote form demonstrate how every inquiry is caught and followed up, showing the business owner the engine behind the design, not just the surface.
Live Preview
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